Short Project 1: Classmate’s Infographic

In the beginning of this assignment, we were instructed to create a Word document answering some questions about ourselves. The questions ranged from “What is your favorite color?” to “What is your passion in life?” with many more questions in between. What we didn’t know was that this assignment would become a short project, and for this short project, we were told to design an infographic for a randomly chosen student in the class.

I received Kevin Weinpel’s questionnaire. So, I looked into some of the things that make Kevin who he is. I looked at the Artists he is interested in, the Designers he is interested in, the Music he listens to, the things he loves and hates the most, his favorite Typefaces, and even his favorite superpower. The less important things I didn’t bother to put into the infographic, as the most important ones make Kevin who he is.

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For my sketches I tried drawing things that interested Kevin as the focal point of the infographic. After some sketches, I decided on using the one with a guitar as the focal point. Music seems to be very important to Kevin. I even decided to draw some of the album arts that his favorite bands had in my sketches. I chose ones made from simple shapes such as circles, squares, and triangles because those are Kevin’s favorite shapes.

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This short project didn’t have a critiquing date, so for my final, I used what I thought was most important. Hopefully Kevin will know it is his.

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Project 3: Art Across Asbury Logo Application Finals

After some thought, I decided to trash the idea of using a frisbee to display the Art Across Asbury logo. I felt it doesn’t necessarily get the idea out to potential customers since a frisbee will be thrown, it would be too difficult to identify the design on it most of the time.

Instead, I focused on the umbrella design. One comment fellow classmates gave me originally was that my logo was too big, and actually took away from the design. In this design, I shrunk it a bit to solve that issue. I changed the color scheme as well, to better fit the mood board and other elements of design used in our other applications. I chose to use the patterns Dapo and Ed used in their Business Cards and Website Design respectively.

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Project 3: Art Across Asbury Logo Application Roughs

For the next part of this project, our group had to switch with another group. Our new task was to design the applications that these new logos were to be on. We traded our Eyes On The Bronx for another groups’ Art Across Asbury. Their main goal is to build up Asbury Park, NJ through design and art – making the street art more exciting and redesigning the city. For this task, I chose to design a frisbee and an umbrella, as they are both commonly seen at a beach. These rough logo applications will be shown to the class and an updated version will be posted.

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Project 3: Logo Design

• Eyes On The Bronx Logo •

None of my iterations were chosen for the final design of my group’s logo. The class decided to go with another student’s that they felt worked better overall. My new objective was to modify that logo for the final one.

Unlike the original design, I stuck with the colors on our mood board, instead of using modified colors. I found a way to add text that is easily read and doesn’t take away from the design (both are vertical).

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Project 3: Logo Design

• Updated 100+ Thumbnail Sketches •

My group and I decided to make a logo for a neighborhood watch – specifically a neighborhood watch located in the South Bronx. We would be focused on protecting the community through the use of active security cameras, volunteering to watch the streets at night, and help from the local police force.

The name that my group and I came up with is Eyes On The Bronx. For my logo sketches I focused on the idea of “the watching eye” or “the evil eye”, which wards of evil.

Update – After critiques, I began to experiment with color. I chose blues and oranges because those were the colors dominant in my team’s Mood Board. I drifted away from the evil eye idea and just jotted down anything I could think of, including ideas like “the big apple”. Now, I feel my thumbnail have more of a variety to choose from.


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